WHAT WE DID
Aktivitetsbyen Gamle Fredrikstad
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Inspired to build a resort of activities
After having grown from its start as a motel- and camping spot, Aktivitetsbyen ("Activitycity") has taken big steps. And the development as a resort will continue.
With its new name, there is a wish to be a broader activity destination, with golf-related games as the core. A new, strong identity with a clearly stronger resort-feeling became the aim.
To help establish the name, we facilitated a flexible visual identity, open to include a range of sub-brands. All to build the feeling of activities at the heart of it. We took use of the flag in relation to the letter A, creating references to both celebrations and activities. The colors of red and orange to maximize visibility.