Conversion create movement
Conversion create movement
WHAT WE DID
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Rebranding Strategy
Web Design 25 portals
Printed Matters
Digital Presentations
Motion Design
Illustrations
Icons
Interior Design
Signage System
CLIENT
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Difi — Agency for Public Management
and eGovernment
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Conversion becomes motion
Challenge
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How to digitize a directorate and while embracing the humane in a new and seamless visual profile?
How to clarify and gather a directorate with several units with differing communication needs and target groups?
Difis social mission is to modernize and redesign the public sector. This is a big and complex task for an organization with a constantly evolving audience.
Solution
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Conversion became motion and movement formed the basis of the entire identity at all levels. The solutions have a clear red line that sets strict boundaries, while opening up for variety.
The new visual profile shows digital muscles and helps Difi appear both clearer and unified in all types of communication, across all subject areas.
Channels
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All of Difis 25 web portals, postal template systems, office furnishing, conventions and own conferences, as well as all kind of office supplies.
Result
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An identity that moves and is used on all surfaces.
An internally anchored process ensures that Difi appears unified and speaks with one voice in all channels. Tailoring makes it easier for the entire directorate to show who they are.
Even a simple meeting presentation has animated animations that give the audience a greater understanding of what Difi is, their leading position and what community assignments they manage. The digitization is our future.
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Result
—
An identity that moves and is used on all surfaces.
An internally anchored process ensures that Difi appears unified and speaks with one voice in all channels. Tailoring makes it easier for the entire directorate to show who they are.
Even a simple meeting presentation has animated animations that give the audience a greater understanding of what Difi is, their leading position and what community assignments they manage. The digitization is our future.
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