WHAT WE DID

Navn

Brandstory

Strategi

Design

ArtDirection

 

CLIENT

Hugna

 

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Conversion create movement

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Bringing the nature in

Summary

Meet the American furniture chain who decided to go back to its roots in Norway and establish a new brand and concept to buy quality furniture. 

The launch, based purely as an online store, is both natural and exciting to help create. The challenge is to make this a success in a market with strong, established competitors - and customers used to visiting their physical shop before buying. It leaves no room to fail in creating a brand focused on quality and being trustworthy. 

Starting from zero, StudioGeist helped develop name, brand, design and strategy to enter the market.

 

The name Hugna stems from the Faroe Islands, and the Hugna lifestyle is about living in the moment and seizing the day. Hugna combines hygge with togetherness.

There is also a small difference in being Nordic rather than Scandinavian. The latter, in this business, is often related to the styles of IKEA and Bolia.

The nordic environment, its raw nature and strong traditions in craft inspired the creation and development of the brand and its story. Merged with modern, online way of pleasing the customer, this sets the way for the future, online shopping experience.

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Summary

Meet the American furniture chain who decided to go back to its roots in Norway and establish a new brand and concept to buy quality furniture. 

The launch, based purely as an online store, is both natural and exciting to help create. The challenge is to make this a success in a market with strong, established competitors - and customers used to visiting their physical shop before buying. It leaves no room to fail in creating a brand focused on quality and being trustworthy. 

Starting from zero, StudioGeist helped develop name, brand, design and strategy to enter the market.

 

The name Hugna stems from the Faroe Islands, and the Hugna lifestyle is about living in the moment and seizing the day. Hugna combines hygge with togetherness.

There is also a small difference in being Nordic rather than Scandinavian. The latter, in this business, is often related to the styles of IKEA and Bolia.

The nordic environment, its raw nature and strong traditions in craft inspired the creation and development of the brand and its story. Merged with modern, online way of pleasing the customer, this sets the way for the future, online shopping experience.

Summary

Meet the American furniture chain who decided to go back to its roots in Norway and establish a new brand and concept to buy quality furniture. 

The launch, based purely as an online store, is both natural and exciting to help create. The challenge is to make this a success in a market with strong, established competitors - and customers used to visiting their physical shop before buying. It leaves no room to fail in creating a brand focused on quality and being trustworthy. 

Starting from zero, StudioGeist helped develop name, brand, design and strategy to enter the market.

 

The name Hugna stems from the Faroe Islands, and the Hugna lifestyle is about living in the moment and seizing the day. Hugna combines hygge with togetherness.

There is also a small difference in being Nordic rather than Scandinavian. The latter, in this business, is often related to the styles of IKEA and Bolia.

The nordic environment, its raw nature and strong traditions in craft inspired the creation and development of the brand and its story. Merged with modern, online way of pleasing the customer, this sets the way for the future, online shopping experience.