WHAT WE DID

Brand Strategy

Brand Story

Name

Visual Identity and Logo

Packaging Design

Web Design

Art Direction

 

CLIENT

Recharge

 

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Rødlysteknologi

for hele verden

Challenge

How to develop a brand new body treatment product and brand? Meet FlexBEAM, a product from Recharge. The product heals your body using red light therapy.

As a brand, Recharge finds itself between the categories of Medical and Wellness, often described as the Health-market. Therefore it was important to use the visual identity to present it as serious, safe and the technology used as harmless.

StudioGeist was involved from the very start to establish brand, visual identity and also secure all design aspects, even down to the packaging design and -experience. It is launched in Asia, Europe and the US.

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Solution

A premium, healing product such as this, should give the customer just as relaxing and smooth experience in acquiring and receiving it, as when using it.

The identity takes use of the infrared energy and color, but leaving the focus on the human rather than the device or unit. With a holistic harmony and dynamic, it will communicate that Recharge provides positive effects to your life.

Another aspect was to secure that the visual identity and all its elements communicates and works across cultures and languages, being launched internationally and in several continents. This is checked by focus groups across the clients international network.

Result

Being so integrated in the development from the start, secures a red line throughout all channels of communication: The design, brand and expression is felt from purchasing online (including researching the product and brand) to receiving the product at your home.

 

We all know how Apple strives to fulfill the wow-feeling for all customers - recharge wants nothing less.

The effect of the brand is also documented through the success of their crowdfunding in the fall of 2020, raising more than $700 000 through Indiegogo, nearly 3000% above target!

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Solution

A premium, healing product such as this, should give the customer just as relaxing and smooth experience in acquiring and receiving it, as when using it.

The identity takes use of the infrared energy and color, but leaving the focus on the human rather than the device or unit. With a holistic harmony and dynamic, it will communicate that Recharge provides positive effects to your life.

Another aspect was to secure that the visual identity and all its elements communicates and works across cultures and languages, being launched internationally and in several continents. This is checked by focus groups across the clients international network.

Result

Being so integrated in the development from the start, secures a red line throughout all channels of communication: The design, brand and expression is felt from purchasing online (including researching the product and brand) to receiving the product at your home.

 

We all know how Apple strives to fulfill the wow-feeling for all customers - recharge wants nothing less.

The effect of the brand is also documented through the success of their crowdfunding in the fall of 2020, raising more than $700 000 through Indiegogo, nearly 3000% above target!