WHAT WE DID
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Building a city
Together with the customer, we worked out several aspects to ensure the right direction of the work: A clean-up of the target groups, a workshop on what the desired impression should be, and what the visual profile can give personality.
The result included an adjustment of the logo emblem: Iconic buildings from the Værste area will be continued in this. Name and spelling are customized: Værste has a name with a double meaning. Therefore, it may make sense to look at a logo with a clear visual word picture so that one eventually focuses more on recognition than the problematic meaning of the name.
Name feature: Soft and subdued word picture for a complicated name. Visually pleasing flow and great uniqueness give easy recognition.
Scalable communication for the company. It is essential to balance the need for widespread communication with the opportunity to appear more formal when needed. The new visual profile allows for a transparent scaling of communication.