WHAT WE DID

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Identity

Brand Guide

Art Direction

CLIENT

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Værste

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Building a city

Solution

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Together with the customer, we worked out several aspects to ensure the right direction of the work: A clean-up of the target groups, a workshop on what the desired impression should be, and what the visual profile can give personality.

The result included an adjustment of the logo emblem: Iconic buildings from the Værste area will be continued in this. Name and spelling are customized: Værste has a name with a double meaning. Therefore, it may make sense to look at a logo with a clear visual word picture so that one eventually focuses more on recognition than the problematic meaning of the name.

Name feature: Soft and subdued word picture for a complicated name. Visually pleasing flow and great uniqueness give easy recognition.

Result

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Scalable communication for the company. It is essential to balance the need for widespread communication with the opportunity to appear more formal when needed. The new visual profile allows for a transparent scaling of communication.

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Challenge

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Værste wanted a boost to their visual profile to ensure that the company emerges as the innovative and quality-conscious real estate developer.

With a clearer and more contemporary identity, Værste will consolidate its unique position in the market and, at the same time, tackle the challenges of the future in a more challenging competitive situation.

The identity should have a modern, tight, and contemporary design language with adapted elements to the target groups. The identity must give signals about a safe and inclusive developer where all visual means are carefully chosen. More humane communication is essential.

Conversion create movement

Conversion create movement

WHAT WE DID

—

Identity

Brand Guide

Art Direction

CLIENT

—

Værste

SHARE THIS PROJECT

—

Facebook Twitter Mail

Building a city

Solution

Together with the customer, we worked out several aspects to ensure the right direction of the work: A clean-up of the target groups, a workshop on what the desired impression should be, and what the visual profile can give personality.

Name feature: Soft and subdued word picture for a complicated name. Visually pleasing flow and great uniqueness give easy recognition.

Result

—

Challenge

Værste wanted a boost to their visual profile to ensure that the company emerges as the innovative and quality-conscious real estate developer.

With a clearer and more contemporary identity, Værste will consolidate its unique position in the market and, at the same time, tackle the challenges of the future in a more challenging competitive situation.

The identity should have a modern, tight, and contemporary design language with adapted elements to the target groups. The identity must give signals about a safe and inclusive developer where all visual means are carefully chosen. More humane communication is essential.

WHAT WE DID

—

Identity

Brand Guide

Art Direction

CLIENT

—

Værste

SHARE THIS PROJECT

—

Facebook Twitter Mail

Building a city

Solution

Together with the customer, we worked out several aspects to ensure the right direction of the work: A clean-up of the target groups, a workshop on what the desired impression should be, and what the visual profile can give personality.

​

​

Name feature: Soft and subdued word picture for a complicated name. Visually pleasing flow and great uniqueness give easy recognition.

Result

—

Challenge

Værste wanted a boost to their visual profile to ensure that the company emerges as the innovative and quality-conscious real estate developer.

​

With a clearer and more contemporary identity, Værste will consolidate its unique position in the market and, at the same time, tackle the challenges of the future in a more challenging competitive situation.

​

The identity should have a modern, tight, and contemporary design language with adapted elements to the target groups. The identity must give signals about a safe and inclusive developer where all visual means are carefully chosen. More humane communication is essential.