WHAT WE DID
WOC - World Orientation Championship 2019
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A well-oriented championship
Norway hosted the World Cup in Orientation 2019.
A great event in every way — but with limited financial means.
There was a clear need for a smart and strong visual identity, which could give a powerful signal effect as efficiently as possible.
The official orientation symbol used to mark posts in the trail — The international symbol created for optimal contrasts and maximum visibility.
A simple symbol with rapid recognition powers in the Western cultures. Previously used in a variety of logos, with varying degrees of success.
Despite the widely used symbol, it has not previously been taken out in its purest form — as the central element of communication. We wanted to change this.
We introduced the concept “The powerful melting point”:
· Where nations meet
· Where the performer meets the audience
· Where man meets nature
It was built around a dynamic interface: the orange cut — a symbol of the melting point.
It was then passed on to a visual system consisting of simple and powerful elements, which allowed for variation in use.
A dynamic identity with great recognition powers.
It clarifies both the sport, the event, the athlete, and nature.